Mary-Kate and Ashley Olsen are launching a new affordable fashion line called Olsenboye, which will be sold exclusively at JCPenney stores beginning in November. The sisters announced the launch on Good Morning America (catch the video here). While Olsenboye is geared towards the tween and teen set, Ashley says in the interview that certain pieces will appeal to women of all ages. "It's really about quality and price and style," she says. "[W]e really wanted it to be lighthearted and just kind of a great line for really any age."
The Olsenboye collection will feature denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes ranging from $20 to $50. Check out the promotional video below for a peek at the collection. You know I go ga-ga for just about any designer collab but everything looks really generic, no? Weird. I'll wait to pass judgment until I see more images of the collection.
Hail a cab in style like New York socialite Olivia Palermo with a tux jacket, statement necklace and towering platforms. This girl never misses a fashion beat!
Mom-to-be Giselle Bundchen keeps her look cool and edgy with denim skinnies, moto boots and a leather jacket. Ladies, don't hate her because she's beautiful. Just copy her style for less!
[1] Piperlime Scarf
[2] Bare Accessories Sunglasses
[3] Threadless Tee
[4] Bebe Satchel
[5] Liz Lange for Target Skinny Denim
[6] Wet Seal Faux Leather Jacket
[7] Lollipop Lion Boots
The Budget Babe is a blog about fashion, beauty and style for hotties on a budget. We dish the latest cheap-chic fashion news, bring you designer and celebrity looks for less and deliver honest reports on the places we all love to shop. More >>
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